Taking care of the environment is fashionable and it is part of the fashionable

Taking care of the environment is fashionable and it is part of the fashionable. More people are taking into account the socio-environmental impact of the garments they choose. A new sustainable fashion paradigm opens up markets and opportunities for the textile industry in the region.

In Uruguay, at the last edition of MoWeek (fashion week in Montevideo), Dominga was a brand that won the award for the best collection made with sustainable materials in Mittelmoda, Milan. It was also presented with an organic line, hand-spun, Manos del Uruguay, an organization that employs artisans from rural areas.

Environmentally-conscious consumption is currently in vogue

Responsible consumption is one that not only takes into account the quality and price of the goods and services that are acquired, but also how they are produced and their environmental and social impact, in search of values such as fair trade, ethics, and care of nature. Nowadays there are more companies, designers and, above all, small producers who are concerned with creating garments under these guidelines.

Some several companies and designers advance in this direction, such as; The duet Cavalera and Ronaldo Fraga from Brazil; Carlos Valenzuela, Isabel Henao, Adriana Santacruz and Kaftan of Colombia; Trista de México; And Meche Correa, Jorge Luis Salinas and Susana Piqueras of Peru, are some of the names that appear in specialized publications.

The sustainable fashion contemplates the cycle of the product from the raw materials to the final destination.

Sustainable fashion comes from crops without pesticides or toxic aggressive to the planet, worries about fair trade traking into account workers, and it try to avoid animal products or use them consciously.

Caring for the environment is the key to success for a handmade venture

In addition, it is a question of creating more durable garments for the quality of clothing, which leads to reduce the frequency of purchase. It not only includes garments based on organic crops but also recovered products, recycled and vintage garments. For packaging, the use of recycled paper bags or eco-friendly alternatives is encouraged.

According to the official United Nations Declaration on the Earth Summit of 2002, one of the main causes of the deterioration of the environment is «unsustainable patterns of consumption and production», particularly in industrialized countries.