How to choose the right digital marketing consultant or agency? Steps to follow

How to choose the right digital marketing consultant or agency?

This is the question that many important brand leaders like you are asking right now in order to choose the right Digital Marketing Consultant or Agency.

Hello! I’m Andrea Buenaño, leader of ALBA Marketing Digital Marketing Consulting, and I’ll give you some tips to be able to choose a digital marketing agency or the ideal consultant so you can carry out your brand marketing strategy or plan.

Digital marketing, which includes content marketing, SEO measures, and web advertising operations, is a marketing method used by all businesses today.

If you are one of the companies that wants to start new digital marketing measures, and are thinking of consulting with a consulting company, I advise you to read this information.

What can digital marketing consulting do for you?

Digital marketing is a general term for marketing done through digital information, such as on the internet, and its methods range from list advertising, SEO measures, video marketing, and email marketing.

Simply put, the job of a consulting firm is to determine which marketing method is best for the problem and phase of the business, and to support the implementation of measures. The specific support contents are as follows.

1. Current situation and problem analysis
   To think about digital marketing measures, it is first necessary to organize the current situation from a bird’s eye view of the entire business. Organize the situation of your company, what kind of measures you are currently taking and how many results you are getting.

Also, analyze the problems to discover what prevents you from reaching the goals you want to achieve. For example, when there is a problem that the number of conversions on the website is low, is the conversion button not being pressed because it is difficult to understand?

There are several possible causes, such as low traffic to the site, or target users rarely using search engines. Instead of looking at the parts, we clarify the real issues by looking at the whole from a bird’s eye view.

2. Planning and execution of measures
   The consultant will then propose digital marketing measures that match the company’s problems, and we will implement those measures using our internal resources.

If you don’t have the resources to implement the measures internally, there are consulting companies that will even implement the measures, and there are companies that will do it as an option outside of the consulting plan. Let’s choose a company according to the resource situation of the company.

3. Measurement and analysis of effects
   Digital marketing does not end with the implementation of measures. As with any marketing measure, it is necessary to measure and analyze the effect after implementing the measure and improving it.

The consultant will analyze the results of the measures taken and rework the strategy to see what should be done in the future to be more effective.

How to choose a digital marketing consulting company?
There are many consulting companies out there, and many people may not know which one to choose.

While thinking that it would be safe to ask a major consulting firm, there are concerns such as: «The cost of a major consulting firm is very high, so it is difficult in terms of costs…», «But I am worried about that it is a venture of risk…» It does not run out.

How do you find a partner company to connect firmly with the results? I will explain it in three points.

Tips for Choosing a Consulting Company

• Make sure you have a history that matches your situation
• make sure the cost is reasonable
• Check the compatibility with the consultants and the quality of the proposals

Do you have a history close to your situation?
When applying for digital marketing consultancy, be sure to check if the company has a similar track record to your own situation, such as industry, business phase, and company size.

Especially in highly specialized industries, it can be difficult to achieve results if you don’t understand unique industry trends. Almost no company posts all of their achievements on their websites, so it would be a good idea to ask about them ahead of time.

Make sure the cost is reasonable
Even if it is a digital marketing consultation, the cost of each company is different. Make sure you hire a company that fits your budget.

Also, if you ask for consulting continuously, it will cost you a lot of consulting fees. If you eventually graduate from a consulting company and want to produce in-house, it would be a good idea to ask a company that supports in-house production.

Check the compatibility with the consultants and the quality of the proposals
The consultancy implies a PDCA cycle from the design of the strategy to the implementation of measures and the analysis of the results, so the project period is longer than a request only for the production of content. Many consulting firms require at least six months for the application period.

Therefore, when choosing a consulting firm, it is also an important decision point whether you can partner with them as a long-term partner. Check your compatibility as a partner, for example, if you can communicate smoothly and if you can explain technical words.